For performance & growth agencies

You know what your best closer does.
Now clone it.

Your agency lives or dies on close rate, and right now it's tied to one or two people. PrimalSales.ai reads your won deals, extracts exactly what your top performers do differently, and coaches the rest of your team to run the same plays — live, on the call. Built on your wins, in your team's language.

Book your free audit call → See how it works
HubSpot & GoHighLevel · live today Already on HubSpot or GoHighLevel? Your team can be running the extracted playbook within about two hours of signup — connect, upload 10 won deals, done.
[ YOUR TUESDAY ]

The whole agency rides on two people.

"I know what Marcus does differently on his calls. I just can't get the rest of the team to do it — and if he leaves, half my close rate walks out with him."

Without it
  • Close rate is hostage to one or two top performers
  • New reps take 60–90 days to ramp — margin bleeds the whole time
  • Your best closer's playbook lives in their head, undocumented
  • Coaching is gut feel and cherry-picked call recordings
With PrimalSales.ai
  • Every rep runs your top closer's plays, prompted live
  • Ramp measured in days, not months — the playbook is day-one
  • The winning pattern is extracted, explicit, and survives any departure
  • Coaching driven by an adherence heatmap pulled from real calls
[ HOW IT WORKS ]

Extract the pattern. Run it on everyone.

Three capabilities do the heavy lifting for an agency floor. All of them read from the same playbook pulled out of your own won deals.

Methodology Extraction
Upload 10 closed-won deals. By lunch you have your top closer's plays written out explicitly — the openers, the anchors, the exact phrases that close — in language the rest of the team can actually use.
  • Patterns + win-rate deltas from your own wins
  • The specific phrases that close, with frequency
  • Updates automatically as new deals land
Manager Dashboard + Adherence Heatmap
Rows are your closers, columns are your non-negotiables, cells are adherence pulled from real calls. The top row is your gold standard. The weakest row is exactly what to coach this week — no guessing.
  • AI weekly plan ready before Monday standup
  • Goals → quotas → per-rep coaching, all linked
  • Contest engine with instant auto-payout
Live Call Companion
An AI companion rides every live call and surfaces the right reframe the instant an objection lands — drawn from your playbook. Your average rep gets your best rep's instincts, in real time, with zero behavior change required.
  • Objection reframes the moment they're raised
  • Live buying-signal + sentiment read
  • Key fields captured to your CRM automatically

The three things you're thinking.

"We already pay for Gong."
Gong records and searches your calls. It can't tell your reps what to run next time — that's still a human watching playback hoping to spot the pattern. PrimalSales.ai does the watching, extracts the pattern, and prompts your reps to run it live. Same budget bucket, different job. Plenty of agencies run both.
"My team won't adopt another tool."
The live coaching needs zero behavior change — it meets reps on the call they're already taking and nudges in-flow. There's no new workflow to learn. Adoption is the part agencies are usually surprised by.
"How fast can we actually be live?"
About two hours. Connect HubSpot or GoHighLevel, upload 10 won deals, and your extracted playbook is in the dashboard before lunch. 14-day money-back guarantee if it's not right for your floor.
[ WHY TRUST THIS ]

We're new. The track record behind it isn't.

PrimalSales.ai is in its founding phase, so we're not going to wave a wall of logos at you. Here's what's real today.

25y
Built by someone who carried a quota
Twenty-five years in direct response. Persuasion methodologies used by teams closing nine and ten figures. The platform encodes how real closers win — not a framework written by people who've never sold.
10
The proof is your own data
You don't have to trust a testimonial. Book a call and we'll run the audit live on 10 of your own won deals — you'll see the patterns your top performers already run, in about half an hour.
14d
14 days, fully refundable
Every founding customer gets 14 days to run the extraction on their team and see live coaching with their reps. Not right for you? Full refund, no hoops.
[ FOUNDING MEMBERS ]

Two things only the
founding cohort gets.

Special pricing held while your subscription stays active, and direct founder involvement in your installation. After the founding cohort fills, both go away — by physical necessity, not marketing theater.

PERK 01 · ALL FOUNDING CUSTOMERS
Special pricing, held while you stay subscribed
List pricing is $1,997/month for three seats, plus $497 per additional seat. Founding rate is meaningfully lower and stays locked at the rate you signed up at, for as long as your subscription stays active. The exact founding rate is revealed on your demo call.
PERK 02 · FIRST 10 CUSTOMERS ONLY
Founder-led installation. The actual founder. On Slack.
The first ten customers work directly with me — not a CSM, not a help desk — until your team is closing with the extracted playbook in production. After ten, I physically can't keep doing this. This is the real scarcity claim.
Standard — after founding cohort
List Pricing
$1,997
/ month
3 seats included · $497/seat additional · 300 AI-coached calls/mo
  • Full platform access
  • HubSpot & GoHighLevel native · Salesforce on the way
  • Methodology extraction + live coaching
  • Closed-loop learning
  • 300 AI-coached calls/mo · $0.99/call after
  • Standard onboarding + support
Book a demo
Founding Cohort
Open until cohort fills
Founding Member Tier
Special Rate
Revealed during your demo · locked while subscribed
  • Everything in standard
  • Founding pricing — locked while subscription is active
  • Founder-led installation (first 10 only)
  • Direct access to the founder
  • Your feature requests at top of roadmap
  • 14-day money-back guarantee
Book founding demo
🛡️
14-Day Money-Back Guarantee
14 days to evaluate after signup, full refund if it's not right. No questions, no hoops. Run the extraction on your team's deals, see the live coaching in action with your reps, decide from there.

See your playbook
before you decide anything.

Book a short call and we'll run the extraction live on 10 of your own won deals. If the patterns it surfaces are worth scaling to the whole floor, the founding cohort is open.

Book your free audit call →
"You set the goal. The platform runs the playbook.
You and your team hit the number."