For sales trainers, coaches & enablement consultants

Your methodology works.
Then Monday happens.

You teach reps how to sell. Two weeks later they've reverted — and you get judged on results you have no way to reinforce. PrimalSales.ai is the layer that runs your methodology live on every call, in your language, long after the workshop ends. Your training finally sticks, you can prove it worked, and your delivery hours stop being the ceiling on your revenue.

Book your free audit call → See how it works
Your methodology · not ours Bring your own framework. PrimalSales.ai is methodology-agnostic — it reinforces your plays, your sequence, your language, not some generic AI script. It connects to your clients' CRM too: HubSpot & GoHighLevel are live today.
[ YOUR TUESDAY ]

The workshop lands. The behavior doesn't.

"They're fired up walking out of the room. Two weeks later they're pitching features in the first five minutes and discounting to close — exactly what I trained them not to do. I get blamed for the numbers, but I have no way to reinforce anything once I leave. And the second the engagement ends, so does my income."

Without it
  • Your methodology evaporates on the forgetting curve within weeks
  • Reps revert to old habits the moment you leave the room
  • No measurement layer — you can't prove the training changed behavior
  • Revenue is capped at the hours you can personally deliver
With PrimalSales.ai
  • Your plays reinforced live on every call, every day, for months
  • Reps prompted to run your method in the moment — not from memory
  • Adherence + win-rate data proves your training drove the lift
  • A recurring product you bundle or resell — income beyond your calendar
[ HOW IT WORKS ]

Load your playbook. We run the reinforcement.

Three capabilities that turn a one-time workshop into a system coaching your methodology every single day — without consuming another hour of your time.

Your Methodology, Encoded
Load your framework — your openers, your discovery sequence, your objection reframes, your exact language — and the platform turns it into the live playbook every rep runs from. Not our method. Yours, captured verbatim.
  • Your sequence, your language, your reframes
  • Reinforced exactly as you teach it
  • Updates the moment you evolve the method
Live Reinforcement on Real Calls
An AI companion rides every live call and prompts the rep to run your play the second it's needed — the right reframe when the objection lands, the next question when they stall. The reinforcement a workshop physically can't deliver, happening on every call between your sessions.
  • Your objection reframes, surfaced in the moment
  • Coaches between sessions — exactly when reverting happens
  • Roleplay drills built on your methodology, not a generic script
Proof Your Training Worked
Every call is scored against your methodology. You see which reps are running your plays, which steps break down, and how adherence maps to win rate — so for the first time you can show a client, in their own data, that your training changed behavior and moved the number.
  • Per-rep adherence to your methodology
  • Win-rate lift tied to the plays you taught
  • The ROI story your renewal conversation needs

The three things you're thinking.

"Doesn't this replace what I do?"
The opposite. PrimalSales.ai has no methodology of its own — it can only reinforce one you provide. It makes your teaching stick between sessions and proves it worked, which makes you more indispensable, not less. The content is yours; the platform is the reinforcement layer you could never staff.
"Will it push a generic AI framework that competes with mine?"
No. It's methodology-agnostic by design — it reinforces your plays, your sequence, your language, full stop. Your clients hear your method coached back to them, not a watered-down AI script. Your brand and your framework stay front and center.
"How does this make me money instead of just costing me?"
It's a recurring reinforcement product you bundle into engagements or resell to clients — revenue that earns while you're not in the room, breaking the hours-for-dollars ceiling. Founding rate is locked while you're subscribed, and multi-client and partner terms get worked out live on the call.

We're new. The track record behind it isn't.

PrimalSales.ai is in its founding phase, so we're not going to wave a wall of logos at you. Here's what's real today.

25y
Built by someone who carried a quota
Twenty-five years in direct response. Persuasion methodologies used by teams closing nine and ten figures. The reinforcement layer under your methodology was built by someone who's lived in the work — not a generic AI wrapper.
10
The proof is the data
You don't have to trust a testimonial. Bring 10 won deals — yours or a client's — and we'll run the extraction live on a call. You'll watch your methodology surface in the patterns, in about half an hour.
14d
14 days, fully refundable
Every founding customer gets 14 days to load their methodology and see live reinforcement in action with real reps. Not right for you? Full refund, no hoops.
[ FOUNDING MEMBERS ]

Two things only the
founding cohort gets.

Special pricing held while your subscription stays active, and direct founder involvement encoding your methodology. After the founding cohort fills, both go away — by physical necessity, not marketing theater.

PERK 01 · ALL FOUNDING CUSTOMERS
Special pricing, held while you stay subscribed
List pricing is $1,997/month for three seats, plus $497 per additional seat. Founding rate is meaningfully lower and stays locked at the rate you signed up at, for as long as your subscription stays active. The exact founding rate — and multi-client/partner terms — are covered on your demo call.
PERK 02 · FIRST 10 CUSTOMERS ONLY
Founder-led installation. The actual founder. On Slack.
The first ten customers work directly with me — not a CSM, not a help desk — to encode your methodology and get it reinforcing live on real calls. After ten, I physically can't keep doing this. This is the real scarcity claim.
Standard — after founding cohort
List Pricing
$1,997
/ month
3 seats included · $497/seat additional · 300 AI-coached calls/mo
  • Full platform access
  • Works with your clients' CRM · HubSpot & GoHighLevel live
  • Your methodology loaded as the live playbook
  • Live reinforcement + adherence analytics
  • 300 AI-coached calls/mo · $0.99/call after
  • Standard onboarding + support
Book a demo
Founding Cohort
Open until cohort fills
Founding Member Tier
Special Rate
Revealed during your demo · locked while subscribed
  • Everything in standard
  • Founding pricing — locked while subscription is active
  • Your methodology encoded with founder involvement
  • Founder-led installation (first 10 only)
  • Multi-client & partner terms discussed on your call
  • 14-day money-back guarantee
Book founding demo
🛡️
14-Day Money-Back Guarantee
14 days to evaluate after signup, full refund if it's not right. No questions, no hoops. Load your methodology, see the live reinforcement in action with real reps, decide from there.

Make it stick.
Prove it worked.

Book a short call and we'll load a slice of your methodology and run it live against 10 real won deals — yours or a client's. You'll see your plays surface in the data and the reinforcement layer in action, at the founding rate.

Book your free audit call →
"You teach the methodology.
The platform makes it stick — on every call."