Pricing

$1,997 a month.
Priced per team, not per seat.

Three seats included, $497 for each closer after that. Nobody in this category publishes a number, so here is ours before you talk to anyone. Built for teams running 3 or more closers on HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Freshsales or Keap — fewer than that and we're probably too early for you.

Standard — after founding cohort
List Pricing
$1,997
/ month
3 seats included · $497/seat additional · 300 AI-coached calls/mo
  • Full platform access
  • Works with your existing CRM · HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Freshsales & Keap
  • Methodology extraction + live coaching
  • Closed-loop learning
  • 300 AI-coached calls/mo · $0.99/call after
  • Standard onboarding + support
  • Delivery guarantee: your playbook and every call scored in 30 days, or double your money back
Book your free audit call
Most popular
Founding cohort — open until it fills
Founding Member Tier
Below list, locked
Below the $1,997 list rate on the same 3 seats · locked while your subscription is active · your number comes on the audit call
  • Everything in List Pricing
  • Founding pricing — locked while your subscription is active
  • Founder-led installation (first 10 customers only)
  • Direct access to the founder, on Slack
  • Your feature requests at top of roadmap
  • Delivery guarantee: your playbook and every call scored in 30 days, or double your money back
Book your free audit call

Selling your own product with no sales team? See the Founders plan →

Row by row — what actually changes between the two
  List Pricing Founding Member Tier
Monthly price $1,997 / month Below list — your number on the audit call
Seats included 3 3
Additional seats $497 / seat / month $497 / seat / month
AI-coached calls 300 / month, then $0.99 per call 300 / month, then $0.99 per call
Methodology extraction Included Included
Live call coaching, Ace, roleplay, manager dashboard Included Included
CRM HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Freshsales & Keap HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Freshsales & Keap
Rate held if you stay subscribed No — list price is list price Yes — locked at your signup rate
Who installs it Standard onboarding + support The founder, on Slack, until your team is closing on the extracted playbook (first 10 customers only)
Feature requests Roadmap queue Top of the roadmap
Contract Monthly, no annual commitment Monthly, no annual commitment
Delivery guarantee Double, if the playbook and the scoring aren’t delivered in 30 days Double, if the playbook and the scoring aren’t delivered in 30 days

Both tiers are the same product. The founding tier buys you a lower rate that stays put, and my time during the install. After the founding cohort fills, both go away — the second one by physical necessity, since there are only so many hours in the day.

The arithmetic, before you book: what is one more closed deal a month worth to you? If your average deal is over about $2,000, one extra close pays for the month. And part of this replaces spend you already have — the roleplay simulator, the call scoring, the coaching, and the AI itself all come with the seat.

Built for teams running 3 or more closers on HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Freshsales or Keap. Fewer than that and we're probably too early for you.

🛡️
The Delivery Guarantee

Your first 30 paid days come with two things, or your money back twice.

One: a written playbook for every kind of sales call your team runs, built from your own recorded won calls. The moves your buyers actually said yes to, in your reps’ words. Two: every sales call your reps record in those 30 days, scored against it.

If either is missing when the 30 days close, your first month comes back to your card and we send you the same amount again.

It needs one thing from you: your reps record their calls. Twenty recorded sales calls in the month, across at least three reps, and five recorded wins on your books when we set you up. If your reps won’t turn the recorder on, don’t buy this. It is the one part we can’t do for you.

The four questions we get about the price.

"Why isn't the founding rate on the page?"
Because it's set against what the extraction actually finds in your pipeline, and I'd rather put a number next to your numbers than post one that means nothing on its own. The list price is right there at the top so you're not walking into a call blind — the founding rate is lower than it, on the same three seats.
"Is there an annual plan or a discount for paying up front?"
No. Everything here is monthly and there's nothing to sign. If it stops earning its place, you leave. Locking you into a year is how software stops having to be good.
"What happens when we go over 300 calls?"
$0.99 per call after that, on the same month's bill. No cutoff, no throttle, no upgrade conversation. Most teams of three to ten closers don't reach it; the ones that do are usually happy about why.
"What if we add closers?"
$497 a month per additional seat. That's the whole change — the platform price doesn't re-quote because your floor grew, which is the part that gets expensive on a per-seat enterprise contract.

See it run on your deals.
Then decide on the number.

30-minute call. We run the methodology extraction live on ten of your own closed-won deals, then put our number next to your numbers. You'll know inside thirty minutes whether the math works. If it doesn't, we'll tell you.

Name, email, and rep count only.