The Delivery Guarantee

Two things in your first 30 paid days,
or double your money back.

Not a promise about your results. A promise about work we produce — and you can check whether we produced it.

See the pricing → What it needs from you ↓
What we deliver

One: the playbook. Two: every call scored against it.

Both, inside the first 30 days after your first payment.

①
A written playbook, from your own won calls
For every kind of sales call your team runs. Not a script somebody else wrote — the moves your own buyers already said yes to, in your reps’ own words. You see it before you invite a single rep, because we build it from the calls your recorder already has.
②
Every sales call your reps record, scored against it
So Monday starts with who ran the play and who didn’t. A call recorded in the last hour of the window is scored just after it closes.
What it needs from you

Your reps record their calls.
That is the whole ask.

Throughout the 30 days

20 recorded sales calls, from at least 3 of your reps, on a supported recorder connected to Primal, with your CRM and recorder staying connected. That is about a week for a three-rep team.

At setup, before you pay

5 recorded sales calls on deals your CRM marks as won, already in your recorder’s history. The playbook is built from them, so we confirm this with you on the call rather than letting you find out later.

What doesn’t count

Calls answered by an automated receptionist, voicemails, and calls with no identified rep count toward neither the 20 calls nor the 3 reps. They aren’t sales calls, so they can’t stand in for them.

If your reps won’t turn the recorder on, don’t buy this. It is the one part we can’t do for you, and we’ll tell you so on the audit call rather than after you’ve paid.

How a claim actually works.

"What exactly comes back?"
Your first monthly payment is refunded to your card, and we send you the same amount again by ACH transfer — both within 10 business days of your claim being approved. Seats included, so it is twice whatever you actually paid, not twice a headline price. Your subscription is cancelled when a claim is approved.
"How long do I have to claim?"
7 days after the 30-day window closes. From your Billing page, or email support@primalsales.ai with “Guarantee claim” in the subject.
"Who decides whether you delivered?"
The platform keeps a record of what it built and what it scored — and when. We review every claim against that record, and we show you the record with our decision. It is not a judgement call about whether you liked it.
"Is this a guarantee that I'll sell more?"
No, and we won’t pretend otherwise. It is a promise about work we produce — the playbook and the scoring — not about your revenue, your close rate, or what your team does with it. Anyone guaranteeing your sales results is guessing with your money.
"What if I just want to stop paying?"
Cancel any time, from your own Billing page. You keep full access until the end of the period you’ve already paid for, and you are not billed again. That is separate from the guarantee and needs no conditions at all.

The binding version is the Refund Policy.

This page is the plain-English one. The terms that actually govern a claim — the full conditions, the exclusions, and how founding subscriptions are treated — are in the Refund Policy, and they are what a claim is judged against.

Read the Refund Policy

Before any of it: the pipeline audit is free and the readout is yours whether or not you go ahead. Start there.