You already paid to acquire the deals sitting in your CRM. In one 15-minute call we show you which of them are still recoverable, where the follow-up broke, and what your team should work first. Before you spend another dollar on acquisition.
Built for agencies running 3+ reps on HubSpot, GoHighLevel or Salesforce, with real conversation history worth recovering.
Most stalled deals did not die. The follow-up broke, and your CRM kept the record: when each deal last moved, how long it has been quiet, and where the next step was never set.
Open deals with real history that went quiet, and the day they went quiet.
Stages marked “in progress” with no owner action behind them.
Proposals that have sat longer than your own won deals usually take to close.
Ranked, so Monday starts with a list instead of a scroll.
A real pipeline recovery audit using actual CRM records. Watch what this business’s audit surfaced, what it may be worth, and where follow-through appears to be breaking down. Click play to see what we might uncover in your pipeline as well. Looking forward to talking to you on the call.
Pick a time below. We’ll show you where deals are going quiet, what deserves another look, and what your team should work first.
Name, email, and rep count only.
Not ready to put a call in the diary? Run the audit on your own pipeline now ↗ — same readout, no call.
A CRM can only record what somebody remembered to type. Nobody has to update a deal for it to sit untouched for ninety days, and nobody logs a proposal going quiet. Those gaps are the most honest data in your pipeline, and they are the only part your reps cannot accidentally edit.
“Before I built Primal, I sold for one of the fastest growing agencies in the US. I had the highest closing rate on the floor. The deals that went quiet on that floor were rarely lost. The follow-up broke, and nobody had a way to see it.”
Jared Emin, founder
The follow-up that gets answered names what the prospect actually said: the number they gave you, the objection nobody resolved, the date they said mattered.
It is already in your CRM. Nobody has time to go read it.
For the deals you decide to work
The audit is free and the readout is yours either way. If you go ahead after it, we set everything up for you: your CRM, your recorder, your reps. Fourteen days free, card on file, we don’t charge it. Then, from your first payment, you have 30 days.
In those 30 days Primal hands you a written playbook for every kind of sales call your team runs, built from your own recorded won calls. Not a script somebody else wrote. The moves your buyers already said yes to, in your reps’ own words. And it scores every sales call your reps record against it, so Monday starts with who ran the play and who didn’t.
You see that playbook before you invite a single rep. We build it from the calls your recorder already has — the last quarter of them — so the first thing your floor hears about this is you showing them something that already has their own best work in it.
If either one is missing when the 30 days close, your first month goes back to your card and we send you the same amount again. Double. The platform keeps a record of what it built and what it scored; that record decides the claim, and you see it.
The guarantee needs one thing: your reps record their calls. Twenty recorded sales calls in the month across at least three reps, and five recorded wins on your books when we set you up. That is a week for a three-rep team. If your reps won’t turn the recorder on, this isn’t for you, and we’ll tell you so on the audit call.
About connecting HubSpot. The connection is the one HubSpot reviewed for its App Marketplace. It reads your deals, contacts and companies. It does not change a stage, a field or a record on its own: no automation and no AI can write to your CRM, and that is enforced in the code, not in a policy. What it adds to HubSpot — a note, a task, the record of an email your rep approved — happens because one of your people clicked. Revoke it in HubSpot in one click.
3+ reps. Enough pipeline motion that silent follow-up gets expensive fast.
HubSpot, GoHighLevel or Salesforce. One connect. Nothing to import, nothing to install.
Real conversation history. Notes, calls, proposals, and email context worth recovering.
Not for you if you have fewer than three reps (the spread is not there yet) or your pipeline is clean (you already know your number).
Pick a time and we’ll show you where the revenue is sitting. Name, email, and rep count only.
Book my free audit