For SaaS & tech sales teams

Two years of Gong.
Still don't know why you win?

Recording your calls told you what was said. It never told you what to repeat. PrimalSales.ai extracts the patterns your top AEs run, turns them into a playbook your whole team can use, and coaches it live on the next call — the part conversation recording was never built to do.

Book your free audit call → See how it works
Salesforce · Summer 2026 On Salesforce? Native integration lands Summer 2026 — time your rollout for Q3/Q4. Lock the founding rate now; it stays locked for as long as you're subscribed.
[ YOUR TUESDAY ]

A searchable archive of why you lost.

"We've had Gong for two years. I can find any moment in any call. I still can't tell my board why we win the deals we win — or get a mid-tier AE to sell like my top one. The recordings just sit there."

Without it
  • A large recording bill, and coaching ROI you can't prove
  • Top AEs can't articulate what they actually do
  • 4–6 month ramp on every new hire
  • A playback backlog no enablement team will ever finish
With PrimalSales.ai
  • The "why we win" extracted automatically from closed-won calls
  • A board-ready playbook the team actually runs
  • Ramp compressed — new AEs start from the winning pattern
  • Live coaching that runs the pattern on the next call, not in review
[ THE REAL DIFFERENCE ]

Same budget bucket.
Completely different job.

Conversation recording is a system of record for what was said. PrimalSales.ai is a system of action for what to do next. Most teams that switch were never really getting coaching value from recording in the first place.

Call recording — Gong, Chorus
PrimalSales.ai
Records and searches what was said
What
it does
Extracts the winning pattern and coaches it forward
Value shows up after the deal, in review
When you
get value
Guidance during the call, in real time
Your reps change nothing — it's a recorder
Rep
behavior
Reps run your top AE's plays, prompted live
Built on generic best practices
Built
on
Your won deals, your team's exact language
Keep the recorder if you want. This is the part it was missing.
[ HOW IT WORKS ]

Patterns, not recordings.

Three capabilities turn your closed-won calls into something the whole team can run. All read from the same extracted playbook.

Methodology Extraction
Point it at 10 closed-won deals and it answers the question your recorder never could: why did these close? The discovery sequence, the multi-threading move, the exact language your top AEs use — written out and teachable.
  • The "why we win," surfaced from your own wins
  • Win-rate deltas when the pattern is applied
  • A board-ready playbook, updated as deals close
Closed-Loop Learning
Every won deal triggers deep analysis. Every lost deal too. New patterns feed back into the playbook automatically, so the system gets sharper every week — on your data, not a vendor's aggregate of everyone else's.
  • Auto-analysis on every closed deal
  • Playbook updates as new patterns emerge
  • Win/loss intelligence enablement can actually act on
Live Call Companion + Ace
The companion rides every live call and surfaces the right reframe in real time. Ace, the per-rep AI coach, remembers each AE's calls and pipeline and pushes them on the exact gaps between them and your top performer.
  • Objection reframes + buying-signal read, live
  • Ace coaches each rep on their own calls, persistently
  • Roleplay against personas built from your real prospects

The three things you're thinking.

"We already have Gong. Why add this?"
Because they do different jobs. Gong is your system of record for conversations. PrimalSales.ai is your system of action — it extracts the pattern and coaches it live. If you're honestly getting coaching ROI from your recorder today, you don't need us. Most teams aren't, which is the whole reason this exists.
"We run everything in Salesforce."
Salesforce-native integration lands Summer 2026 — ideal timing to slot into a Q3/Q4 enablement rollout. Lock the founding rate now and it stays locked for as long as you're subscribed.
"My AEs ignore real-time nudges."
The coaching meets them in the flow of the call rather than as another tab to check, and each reframe's effectiveness is measured — so what your reps see is the stuff that actually moves deals, not noise. Adoption is the metric we obsess over.
[ WHY TRUST THIS ]

We're new. The track record behind it isn't.

PrimalSales.ai is in its founding phase, so we're not going to wave a wall of logos at you. Here's what's real today.

25y
Built by someone who carried a quota
Twenty-five years in direct response. Persuasion methodologies used by teams closing nine and ten figures. The platform encodes how real closers win — not a framework written by people who've never sold.
10
The proof is your own data
You don't have to trust a testimonial. Book a call and we'll run the audit live on 10 of your own won deals — you'll see the patterns your top AEs already run, in about half an hour.
14d
14 days, fully refundable
Every founding customer gets 14 days to run the extraction on their team and see live coaching with their reps. Not right for you? Full refund, no hoops.
[ FOUNDING MEMBERS ]

Two things only the
founding cohort gets.

Special pricing held while your subscription stays active, and direct founder involvement in your installation. After the founding cohort fills, both go away — by physical necessity, not marketing theater.

PERK 01 · ALL FOUNDING CUSTOMERS
Special pricing, held while you stay subscribed
List pricing is $1,997/month for three seats, plus $497 per additional seat. Founding rate is meaningfully lower and stays locked at the rate you signed up at, for as long as your subscription stays active. The exact founding rate is revealed on your demo call.
PERK 02 · FIRST 10 CUSTOMERS ONLY
Founder-led installation. The actual founder. On Slack.
The first ten customers work directly with me — not a CSM, not a help desk — until your team is selling with the extracted playbook in production. After ten, I physically can't keep doing this. This is the real scarcity claim.
Standard — after founding cohort
List Pricing
$1,997
/ month
3 seats included · $497/seat additional · 300 AI-coached calls/mo
  • Full platform access
  • Salesforce native · Summer 2026
  • Methodology extraction + live coaching
  • Closed-loop learning
  • 300 AI-coached calls/mo · $0.99/call after
  • Standard onboarding + support
Book a demo
Founding Cohort
Open until cohort fills
Founding Member Tier
Special Rate
Revealed during your demo · locked while subscribed
  • Everything in standard
  • Founding pricing — locked while subscription is active
  • Lock the rate now, go live when Salesforce lands in Q3
  • Founder-led installation (first 10 only)
  • Your feature requests at top of roadmap
  • 14-day money-back guarantee
Book founding demo
🛡️
14-Day Money-Back Guarantee
14 days to evaluate after signup, full refund if it's not right. No questions, no hoops. Run the extraction on your won deals, see the live coaching in action with your AEs, decide from there.

Find out why you win
before your next QBR.

Book a short call and we'll run the extraction live on 10 of your closed-won deals. Bring the extracted "why we win" to your next pipeline review and decide from there.

Book your free audit call →
"You set the goal. The platform runs the playbook.
You and your team hit the number."