For home services & franchise sales floors

Clone your best closer
before he walks out the door.

High volume, thin margins, brutal turnover. PrimalSales.ai captures exactly what your top closer does, coaches new reps live on the call, and runs contests that actually move the floor — so a new hire is closing in weeks, not months, and your playbook doesn't quit when your closer does.

Book your free audit call → See how it works
GoHighLevel · Summer 2026 On GoHighLevel? Native integration lands Summer 2026. Lock your founding rate now and go live in Q3 — and the rate stays locked for as long as you're subscribed.
[ YOUR TUESDAY ]

Your top guy is leaving for a competitor.

"My best closer just gave notice. He's the only one hitting number. I need to clone what he does and get it into the new hires before he's gone — and I'm trying to do that while watching 20 phones at once."

Without it
  • New-rep ramp kills margin on thin-ticket jobs
  • Top closers won't write down what they actually do
  • You can't monitor 20 calls at once — you manage by chaos
  • When a closer leaves, his scripts leave with him
With PrimalSales.ai
  • New reps coached toward closing inside their first weeks
  • The top closer's plays captured and pushed to everyone
  • Live objection help on every call, no manager needed in the room
  • A contest engine with instant payout that keeps the floor hot
[ HOW IT WORKS ]

Capture the closer. Coach the floor.

Three capabilities built for a high-volume phone room. All read from the playbook pulled out of your own won jobs.

Methodology Extraction
Feed in your won jobs and the platform writes out exactly what your top closer does — the opener, the urgency, the price anchor, the exact phrases that close. The thing he was never going to write down himself.
  • Your closer's plays, made explicit and teachable
  • The phrases that close, with how often they're used
  • Survives turnover — the playbook is yours, not his
Live Call Companion
A new rep gets your best closer's instincts whispered to them while the customer is still on the line — the right reframe the second a price objection lands. It's like putting your top guy on every call without him being there.
  • Objection reframes the instant they're raised
  • Next-best-question prompts so reps never freeze
  • Managers can whisper-coach a live call, silently
Contest Engine, Instant Payout
Set the rule, pick the prize, hit go. The moment a rep hits the threshold, the digital gift card sends automatically. Real-time payout keeps the dopamine attached to the win — and keeps a competitive floor running hot.
  • Auto-payout the second the threshold is hit
  • AI roleplay drills to ramp new hires fast
  • Leaderboards your floor will actually watch

The three things you're thinking.

"We're on GoHighLevel."
Native GoHighLevel integration lands Summer 2026. The move that pays off: lock your founding rate now, go live in Q3 — the rate stays locked for as long as you're subscribed, so you bank today's pricing for a tool you'll be running for years.
"This sounds complicated — I don't have an IT person."
It runs in the browser. No install, no IT project. Upload won jobs, and the live coaching works on the calls your reps are already taking. If your manager can run a group text, they can run this.
"Another monthly fee with no guaranteed return?"
14-day money-back guarantee, no hoops. On a thin-margin floor, a few points of close-rate movement on new hires pays for it many times over — and that's exactly where live coaching does its work.
[ WHY TRUST THIS ]

We're new. The track record behind it isn't.

PrimalSales.ai is in its founding phase, so we're not going to wave a wall of logos at you. Here's what's real today.

25y
Built by someone who carried a quota
Twenty-five years in direct response. Persuasion methodologies used by teams closing nine and ten figures. The platform encodes how real closers win — not a framework written by people who've never sold.
10
The proof is your own data
You don't have to trust a testimonial. Book a call and we'll run the audit live on 10 of your own won jobs — you'll see the patterns your top closer already run, in about half an hour.
14d
14 days, fully refundable
Every founding customer gets 14 days to run the extraction on their floor and see live coaching with their reps. Not right for you? Full refund, no hoops.
[ FOUNDING MEMBERS ]

Two things only the
founding cohort gets.

Special pricing held while your subscription stays active, and direct founder involvement in your installation. After the founding cohort fills, both go away — by physical necessity, not marketing theater.

PERK 01 · ALL FOUNDING CUSTOMERS
Special pricing, held while you stay subscribed
List pricing is $1,997/month for three seats, plus $497 per additional seat. Founding rate is meaningfully lower and stays locked at the rate you signed up at, for as long as your subscription stays active. The exact founding rate is revealed on your demo call.
PERK 02 · FIRST 10 CUSTOMERS ONLY
Founder-led installation. The actual founder. On Slack.
The first ten customers work directly with me — not a CSM, not a help desk — until your floor is closing with the extracted playbook in production. After ten, I physically can't keep doing this. This is the real scarcity claim.
Standard — after founding cohort
List Pricing
$1,997
/ month
3 seats included · $497/seat additional · 300 AI-coached calls/mo
  • Full platform access
  • GoHighLevel native · Summer 2026
  • Methodology extraction + live coaching
  • Contest engine + roleplay training
  • 300 AI-coached calls/mo · $0.99/call after
  • Standard onboarding + support
Book a demo
Founding Cohort
Open until cohort fills
Founding Member Tier
Special Rate
Revealed during your demo · locked while subscribed
  • Everything in standard
  • Founding pricing — locked while subscription is active
  • Lock the rate now, go live when GHL lands in Q3
  • Founder-led installation (first 10 only)
  • Your feature requests at top of roadmap
  • 14-day money-back guarantee
Book founding demo
🛡️
14-Day Money-Back Guarantee
14 days to evaluate after signup, full refund if it's not right. No questions, no hoops. Run the extraction on your won jobs, see the live coaching in action with your reps, decide from there.

Lock the rate now.
Go live when GHL lands.

Book a short call and we'll run the extraction live on 10 of your won jobs. Like what you see? Lock your founding rate now and you go live the moment GoHighLevel integration ships in Q3, at today's price.

Book your free audit call →
"You set the goal. The platform runs the playbook.
You and your team hit the number."